LAWRENCE MARKETING COLLECTIVE
ABOUT ME
Leah Lawrence, Marketing Consultant
Over the past 7 years I've worked with brands both on the agency and company side to find their voice, develop their strategy and execute their plan on the proper channels using market research and analytical data.
Whether it's digging deep to develop a marketing analysis report, writing content for blogs and the web, or working with your team to distinguish brand guidelines, my mission is to help you reach your goals and help make your brand everything you want it to be.
To learn more about the services I offer and how they can help your company, email leah@lawrencemarketingcollective.com
WORK HISTORY
January 2021- Present
DIRECTOR OF MARKETING; INSPIRE CARE 360
· Spearhead market research to identify branding opportunities, cement strategies, and sustain loyal customers.
· Create innovative strategies to drive customer engagement.
· Analyze market trends and competitive landscape to understand opportunities and potential value.
· Create innovative strategies to drive customer engagement.
· Evaluate target market research and adjusted strategy to address competitive influences and changing market.
· Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
· Plan and execute email marketing strategy including nurture and drip campaigns through Infusion Soft (KEAP) CRM.
· Lead efforts to secure affiliate partnerships and speaking engagements.
January 2019 - December 2020
SOCIAL MEDIA SPECIALIST; TRUTH COLLECTIVE
· Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
· Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
· Developed marketing content such as blogs, promotional materials and advertisements for social media.
· Posted new content for products and services when managing marketing and release calendars.
· Maintained company's social media presence by posting messages, answering posts and monitoring responses.
· Created social media content with consistent content and tone.
· Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.
· Devised results-driven strategies and roadmaps based on clients' needs.
Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
August 2016 - November 2018
DIGITAL MARKETING MANAGER; THE HALAL GUYS
· Spearheaded the creation, growth, and management of The Halal Guys Rewards Program growing the data base to 100,000 members.
· Successfully launched offline and online consumer targeting and marketing strategy.
· Collaborated with third-party agencies on design, copywriting, new product launches and analytics.
· Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
· Evaluated monthly performance statistics and used data to inform future strategies.
· Developed marketing content such as blogs, promotional materials and advertisements for social media.
· Masterminded highly successful digital strategies for various platforms to attract customer engagement.
· Streamlined communication to our Franchisees.
· Contributed to the global expansion of The Halal Guys Franchise expanding locations from 21 to 58.
· Created social media content with consistent content and tone.
March 2016 - May 2016
MEDIA PLANNER; OOH PITCH
· Handled client-facing business opportunities, developing media content plans for third parties.
· Developed presentations, execution plans, and tracking metrics for each campaign.
· Collaborated with team development and media placements for National T-Mobile account
· Incorporated media database technologies such as tagging, tracking, and ad service metrics into media planning efforts.
· Archived historical data for future comparisons.
November 2015- February 2015
IT SALES RECRUITER; INSIGHT GLOBAL
· Negotiated salaries with candidates and provided counter-offers to determine win-win solutions.
· Identified potential prospects through variety of sources, including referrals, cold calling, job websites and career fairs.
· Managed candidates throughout hiring process by conducting interviews and background checks and coordinating training.
August 2014 - February 2015
ASSISTANT MARKETING MANAGER; &PIZZA
· Planned marketing initiatives and leveraged referral networks to promote business development.
· Helped incorporate product changes into marketing messages to drive customer engagement and firm profits.
· Collaborated with team personnel to create company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
· Nurtured company involvement in community.
